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By Rima Suqi | Architectural Digest
Masking tape, duct tape, and blue painter’s tape might not seem inspirational in and of themselves, but in the hands of Jwan Yosef, these pedestrian materials have been transformed into paintings and sculptural installations that, he says, “conceptually hold a room together, in a very naïve and playful way.” The Syrian-born artist’s series of “masking” paintings debuted in 2014 at Stene Projects in Stockholm (his family immigrated to Sweden when he was just two years old), followed a few years later by installations at Guerrero Projects in Houston and the Bomb Factory Art Foundation, a nonprofit he cofounded while living in London, where he earned a Master’s in Fine Art at Central Saint Martins.
But it’s Yosef’s latest iteration of this concept that might actually hold rooms together—a collaboration with Henzel Studio on a collection of limited-edition carpets. It’s his first foray into the home design realm, and he’s in very good company. Henzel Studio was founded over two decades ago in Sweden and has become world-renowned for realizing the work of notable contemporary artists in luxury carpets. Their previous collaborations resulted in pieces with Marilyn Minter, Mickalene Thomas, Richard Prince, Nan Goldin, and Jack Pierson.
Yosef further engages the language of the material with his play on the artwork’s titles, Electrical, Masking, Silver, and Painter’s, carrying double meanings that stretch beyond their signified and intended utility. For Jwan Yosef’s collaboration with Henzel Studio, Yosef invited yet another transfiguration of the work. Henzel transforms the work into uniquely editioned handwoven rugs inspired by the disruptive minimalism and elegant contours of Yosef’s Masking series.
In an interview with Artland, Yosef’s interest in making the textile works in collaboration with Studio Henzel was based on “the idea of producing and superimposing everyday, overlooked materials like masking tape, duct tape, and of course, painter’s tape, and elevating them to a brilliantly considered design object. The thought of a whole room being ‘taped up’ or put together by these trompe l’oeil rugs, whether on the floor or on the walls, carry a notion of fixing things or holding something together. Conceptually, I love to play with that idea of mending things; when joining art and design for something as intimate as a rug for liveable spaces, it’s a gesture worth considering daily.”
In the current show, intriguingly titled Object / Object, the virtual gallery features several types of work by Jwan Yosef, including his enigmatic painted portraits of subjects both known and anonymous, his tape installations, and an incredible group of trompe l’oeil textile works produced by Henzel Studio and which mimic the visual tropes of various kinds of tapes used in the building trade, but fabricated on an enormous scale. Existing as amazing discrete tactile objects, and also as interesting articulations of space, not to mention their musing nod to the modernist canon with the AbEx painterly gesture and Judd’s minimalist ’Specific Object’ chief among the pantheon that spring to mind.
Infused with a poignant subtlety where subject and object are frequently posited with equal primacy, Yosef’s works succeed in evoking a powerful presence precisely because of their inherent quietude. Reflective and confidently reticent, the works are extremely thoughtful and engaging essays on many of the key themes of postmodern aesthetic thinking. Embracing both figuration and abstraction, painterliness and the sculptural object, in addition to the formal/personal narrative dichotomy and other overarching themes of cultural and political signifiers, Yosef’s works feel extremely current and relevant without resorting to grandiosity in any way.
Jwan Yosef (courtesy of the artist). Exhibition view of Object / Object (Courtesy of the artist and Frozen Palms Gallery).
Yosef’s Masking, Masking #1 and Masking #2 are free-form cream-colored pieces with variable pile heights that create the effect of layered masking tape; Duct, Duct #1 and Duct #2 are the same idea in shades of gray; Electrical, Electrical #1 and Electrical #2 in black. Each is a numbered edition of 20 with one artist’s proof. Painter’s is a singular design, also in a numbered edition of 20, realized in shades of cobalt blue. Yosef, who now lives in Los Angeles with his husband, the singer-songwriter Ricky Martin, and their children, has said “I don’t really consider this carpet as two-dimensional. I worked with masking tape as a reference and the carpet became a pretty accurate three-dimensional imitation of that real object. The elevations of the crossing pieces of ‘tape’ are pretty real in proportions.”
Joakim Andreasson, Curator of Henzel Studio Collaborations, first reached out to Yosef three years ago. “With both of us being Swedish and living in L.A., there was instant common ground, and the creative process started right there and then,” he recalled of their initial meeting. “I was instantly drawn to Jwan’s ability to apply a different physical appropriation of his work with tape, and we both saw the potential for stunning rugs unlike anything out there. The concept also allowed us to create variations in terms of type of tape, which determines color, and shape, both of which we have explored.”
Yosef, whose first name means “beautiful” in Kurdish, began the process as many do, with a sketch. But he “sketched” by putting masking tape directly on pieces of paper, layering the strips to create dimensional designs that he then scanned and digitized before they were transformed into hand-woven silk carpets. Andreasson, by now a veteran of this very specific sector, was especially excited about the results. “I have worked with nearly 40 artists across medias, and each provides its set of circumstances to explore, but our work with Jwan is amongst the most unique and, in turn, challenges the media at hand.”
Coinciding with the debut of the carpets is a virtual exhibition of Yosef’s works at Frozen Palms Gallery, a contemporary art gallery also under the Henzel umbrella, with outposts in Los Angeles and Bastad, Sweden. “Object/Object,” is curated by Andreasson and Brianna Bakke, and will feature Yosef’s paintings and wall reliefs, as well as the hand-knotted rugs, that viewers can experience as though they were physically walking through a gallery, thanks to 3D technology powered by Artland. The rugs will also be on view at Twentieth in Los Angeles and Italo Design in Miami.
“Object/Object” runs through February 9, 2022.